THIS MUCH 
IS (A BIT) TRUE

Greg and Misha were coincidentally both born in the 1920s, in Southern England. They embraced the enornmous privileges this gave them and both embarked on successful careers in economic exploitation and wig making, respectively. Following the economic decline of the 1960’s they both found themselves somewhat lost. 

Greg spent several years doomprepping for the millenium bug, and this didn’t materialise reinvented himself as a successful architect. Misha on the other hand briefly considered becoming a submariner before attending several of Britain’s universities and art colleges, dropping out of each with no qualifications.

Ultimately, each found their inevitable way to advertising. Greg spent time at agencies like AKQA and FCB, whilst Misha was at places like Mother and 101. After rising to creative directors they both found themselves hanging out at McCann where they frequented that good noodle spot just off Spitalfields market.