The British Heart Foundation wanted to talk about why their research starts with the heart, but it covers so many other conditions. It’s a bit complex and we realised the only person who’d talk quickly enough to get it all in is an overexcited little boy.
For several years ‘Billy’ went on to become the face of the British Heart Foundation
SWEAR JAR British Heart Foundation
BHF asked us to use Billy to make a more direct push for donations. So we f&*!$ing did.